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As SheKnows’ Parenting Editor, it’s literally my job to be a reliable source for parents who are looking for expert advice and unbiased product recommendations. And as a mom of four (three teenagers and a tween), I have 19 years of personal experience when it comes to what parents want and need. So as you can imagine, Amazon Prime Day is my favorite, because I can curate a list of the absolute best Prime Day deals for parents — based on not only my professional opinion as an editor who has researched and field-tested a ton of things, but on my years in the trenches as a mom. Think of me as that mom-friend who always texts you when there’s a good sale going on.
These aren’t just random products that happen to be on sale. I looked for the things I would personally recommend, but those things also had to be at a discount worth taking advantage of (because let’s face it, not all Prime Day deals are big deals).
So whether you’re looking for tried and true products to simplify and streamline your day-to-day family life, deals on big-ticket items you’ve been waiting to buy, or toys and tech that make the best holiday gifts (it’ll be here before you know it, folks!) and will make you a hero in your kid’s eyes, these are my picks for the Prime Day deals parents shouldn’t pass up.
As a reminder, all the incredible discounts you can score during Prime Big Deal Days are for Amazon Prime members. If you’re not a member yet, be sure to sign up HERE to take advantage of all the great deals at Amazon.
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Aura Digital Picture Frame – 10.1″ HD Mat Display
Image Credit: Aura Frames Like any mom, I’m constantly taking pictures, which then take up space in my phone’s camera roll or end up on my Instagram; either way, they don’t get looked at much. Enter the Aura digital picture frame! You can send photos directly from your phone (and so can friends and family you choose, from anywhere in the world!). Then you and all your guests can see the photos regularly, displayed in this beautiful format in your home instead of collecting virtual dust in your camera roll. With almost 12K perfect reviews, and at over 20% off for Prime Day, you’ll wanna add this to your home decor ASAP.
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Quartet Magnetic Whiteboard Calendar & Corkboard
Image Credit: Quartet Between my husband and I both working full time, three of our kids working part time, and football, band, STEAM club and all the other extracurriculars they sign up for — I have to keep track somehow. A whiteboard calendar that I can change monthly has been a lifesaver when it comes to remembering who has what on which nights! And at under $20 for Prime Day, this one’s a no-brainer.
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Amazon Fire HD 10 Kids Pro Tablet (Ages 6-12)
Image Credit: Amazon Let’s face it: when you have kids that get bored and whiny, sometimes screen time is an absolute must. And now that the Amazon Fire HD 10 Kids Pro Tablet is 42% off, there’s never been a better time to buy (psst … the Fire HD 8 Kids Pro Tablet is 50% off right now!). These have built-in features to ensure safe browsing, so you can have some peace of mind, which is priceless.
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HiLIFE Steamer for Clothes, Portable Handheld Design
Image Credit: HiLIFE I’m too lazy to iron — which is unfortunate, since I live in a household full of kids who stuff their neatly-folded clothing into drawers and render it wrinkly, then try to leave the house looking like ragamuffins. So I love the HiLIFE steamer (which is 46% off for Prime Day!). It’s easy to use, it’s portable, and it allows me to quickly steam some life back into my kids’ clothes before they go out into the world all wrinkly and subject me to harsh parental judgment.
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GTPLAYER Height-Adjustable Gaming Chair with Footrest and Lumbar Support
Fellow parents of gamers, I feel you. Every single thing your kid wants for their “gaming setup” is outlandishly expensive (“That monitor costs what now?!”). But on Prime Day, this bestselling gaming chair is fully half off, so you can up their gaming game (or at least their comfort level) without completely breaking the bank. I bought one of these for each of my kids for Christmas two years ago and they are a.) just as cushiony as they look, and b.) still holding up despite countless hours of use.
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Energizer AA Batteries, 32-pack
Batteries. Batteries. Batteries. Everything takes batteries, and yet they seem to be the thing I’ve “conveniently” run out of every single time I need them. The holiday season is coming up, moms and dads, and you know you’re gonna be needing a ton of these — so your holiday season self will thank your Prime Day self for grabbing them at 35% off!
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Humble Crew 8-Bin Toy Storage Organizer
Image Credit: Humble Crew As someone who doesn’t function well in clutter, it was really hard when my kids were all little and there were LEGOs and trucks and bits and pieces strung everywhere. So when I gave in and bought some storage bins like these (that are over 40% off for Prime Day!), I wondered why it took me so long. Pro tip: Print out a picture of what goes in each bin and glue it to the front, so it’s easy for little ones to know what goes where!
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Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
Image Credit: Bissell In addition to my four kids, did I also mention I also have dogs AND cats? I also have this Bissell Little Green carpet and upholstery cleaner, which has been an absolute game-changer (it works in cars too!). It’s over 30% off for Prime Day, so go get yourself one … and then thank me next time someone barfs on your couch.
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Boppy Nursing Pillow Organic Original Support
The Boppy has been around for a while — I bought one when my first child was born almost 20 years ago — and for good reason. It helped provide support when I was nursing, my babies used it (supervised, of course!) to promote tummy time, and later they used it as a pillow while watching TV or while we were traveling. Truly multi-purpose — and 25% off right now!
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Melissa & Doug Wooden Scoop and Serve Ice Cream Counter
Image Credit: Melissa & Doug Melissa & Doug wooden toys are so excellent — not only do they foster imaginative play, but they’re SO durable that your grandkids will be playing with them (really!). This Scoop and Serve Ice Cream Counter is one of our favorites, and at 44% off, I definitely recommend it — but there are other adorable Melissa & Doug toys on sale for Prime Day too, like this Love Your Look Nail Care Playset for under $20!
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Meolsaek Car Seat Protector
Image Credit: Meolsaek If your backseat is a wasteland of crumbs and unidentifiable spills, you’re not alone; it’s a struggle for parents everywhere. These car seat protectors help to not only keep your seats cleaner, but also protect the car seat itself from wear and tear. It has pockets in the front to store little toys or what-have-you … and it’s over 50% off right now, so you can get two of them for under $20!
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LEGO Classic Vibrant Creative Brick Box
Image Credit: LEGO I loved LEGO as a kid, and still do to this day — and it was one activity I could do with my own kids that I actually found fun. So this Prime Day deal (30% off!) on the LEGO Classic Vibrant Creative Brick Box is a definite recommendation for hours of creative, non-electronic fun.
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Apple AirPods Pro 2 Wireless Earbuds
Image Credit: Apple My teenagers (and apparently their friends too) consider AirPods a must-have accessory. And these Apple AirPods Pro 2 earbuds are on sale for an unheard-of 32% off for Prime Big Deal Days, bringing the price from $249.00 to just $168.99. So if you’re looking for a failproof holiday gift (or to gain some “aura points,” as the kids say, for a just-because present!), snag these right now.
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Snap Circuits LIGHT Electronics Exploration Kit
My kids had Snap Circuits, and LOVED them. There’s an instruction book included that lets them build a bunch of super-cool electronic gadgets with the pieces (over 175 possible projects!). They were always so fascinated with seeing how things worked, and so proud of their creations … and all while learning valuable STEM concepts, which was a win. These are 30% off right now, so take advantage!
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Dearfoams Fireside Sydney Shearling Fur Indoor/Outdoor Scuff Slipper
I own this exact pair of slipper/shoe hybrids and cannot say enough good things about them. As a work-from-home mom, I wear these CONSTANTLY during the cooler months. They’re comfy and cozy enough to be slippers, but cute and durable enough to wear to school dropoff, school pickup, and dragging the trash to the curb at full speed as the garbage truck drives down your street. They’re worth every penny — especially now that they’re over 40% off!
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Baby Jogger City Sights Stroller
Yes, $300 is still a lot to pay for a stroller — but this isn’t just any stroller, folks. It’s a six hundred dollar stroller that’s on sale for a whopping 50% off right now! I had the chance to get a hands on demo of this at an industry trade show, and it is so unbelievably lightweight and compact, with an easy one-handed fold and all-terrain wheels. I was kinda jealous my kids don’t still fit in a stroller, so I’m putting the Baby Jogger City Sights stroller on my list of recs for those whose kids do.
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Ring Spotlight Cam Pro
Image Credit: Ring Not saying I think my kids would sneak out, buuuuut, I was a teenager once too. Luckily now that I’m a parent, that’s harder to do thanks to the fact that I’ve got one of these babies at each entrance to our house. I love the Ring Spotlight Cam Pro for so many reasons, though — it alerts me when someone’s at the door so I can choose not to answer if I’m in a crusty t-shirt and sweatpants, lets me know my Amazon deliveries have arrived, and provides a record of my kids coming in after curfew. And, it’s 22% off for Prime Day. Woohoo!
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Nextmug Temperature-Controlled, Self-Heating Coffee Mug
Image Credit: Nextmug A temperature controlled, self heating mug (for over 30% off) … because Mom deserves a hot cup of joe, no matter where she lays it down or how many times she’s interrupted before enjoying it. ‘Nuff said!
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Kinetic Sand Classic (11 lb. Box)
Kinetic Sand is another one of those timeless, ageless toys that even I enjoyed — there’s just something so mesmerizing (and almost calming?) about the way it oozes through your fingers. My kids loved to make things with it, bury small toys and then find them, and it isn’t as messy as Play-Doh (in my opinion). Now that it’s 40% off for Prime Day, you should definitely grab some.
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Dreamegg Portable White Noise Machine
A gem that’s good for everybody in the fam! Whether soothing a baby or toddler to sleep or trying to calm a racing “mom brain” and get some rest, the Dreamegg white noise machine is the perfect solution. It has a long-lasting rechargeable battery and a selection of 21 sounds, plus customizable timers and volume settings. It’s portable, so you can even take it with you when you travel — and it’s 50% off for Prime Day!
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Graco DuetConnect LX Seat & Bouncer
Image Credit: Graco Prime Day is the best time to snag amazing deals on those bigger-ticket items you’ve been eyeballing … and since babies are expensive, saving 30% on this Graco DuetConnect LX Seat & Bouncer is a pretty sweet deal. I used Graco products almost exclusively for all my kids, and have always found them to be really high-quality and durable items. And every new mom knows that a bouncy seat/swing like this one is an absolute godsend.
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Crock-Pot 7-Quart Slow Cooker
When you’re balancing work, school, and extracurricular commitments, it can be hard to pin down a set dinner time — which is why a Crock Pot, if you don’t already have one, is a parent’s absolute bestie. I am personally adding this one to my cart, as my current Crock Pot is at least 20 years old (longevity!). It’s nearly 30% off for Prime Day, and I consider it an essential kitchen appliance for a busy family.
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NOMATIC Travel/Laptop Backpack
Image Credit: Nomatic We have this backpack and my family jokes that it’s the “communal backpack” because we literally all use it. Even at 20% off right now, it’s still a bit on the pricier side — but it’s so durable and so functional that it’s worth the splurge. It has a protective laptop pocket, so my husband and I carry it on our respective work trips. It fits a ton of textbooks for school. One of my kids took it on a weeklong road trip. It could even double as a chic diaper bag if your kids are small because it has a plethora of pockets! And its sleek, minimalist design makes it perfect for all of us, no matter what our personal style.
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Govee LED Smart Light Strips (100 ft)
Image Credit: Govee Looking to give your kids’ rooms a major upgrade that they’ll think is totally “sigma” (and that won’t damage your walls) on a small-scale budget? Each one of my own kids, from oldest to youngest, has these very lights in their room and are OBSESSED. Whether they’re running along the perimeter of the ceiling or framing a computer or TV screen for that backlit look, they’ll never run out of creative ways to use them. They can choose their favorite color combos and even sync them to music — all from their phone. And at almost 40% off right now, they’d make a perfect gift.
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Clorox Air Purifier
Image Credit: Clorox Whether you’ve got little kids or big kids, they’re all cesspools of germs once school starts — so getting any sort of jump on “sick season” is essential. Clorox air purifiers remove 99.9% of viruses, mold, smoke, allergens, pet dander, and dust … and right now you can snag one for 25% off.
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Amazon Echo Dot, 5th Gen
Image Credit: Amazon Trying to usher your family out the door in the morning can be like herding cats, which is where the newest Amazon Echo Dot comes in handy. Set alarms, play music or podcasts, get an up-to-the-minute weather forecast so you can try to talk your kid into wearing a coat … the helpful things it can do are nearly infinite. It’s 54% off right now (that’s under $25!), so definitely worth a try!
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